Madura Tea
Madura Tea have used white and gold-yellow serifed text on the black
background placed within in a gold-yellow rectangular key-line frame
to advertise their brand. I think they have used this frame and typeface
to convey strength and quality with its straight lines and old fashioned style.
They have kept all the text uppercase, with the brand in bold lettering and
following a curve along the bottom of MADURA, i believe this is to symbolize
a hillside maybe where the tea is grown, they have used white for the brand
name and have used a gold-yellow for the sub-line 'Excellence in Tea'.
I think the message they are trying to convey with these colors is a sense
of nostalgia, or an old time quality, that you would find back in the 19th century
in england, these colors are reminiscent of nobility or class, which in turn
translates into quality and something that will last.
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